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See who is buying and selling in your market this week.

Funding rounds, new sales leaders and written needs, each with what that company usually buys next.

Sellers ask to meet the company behind a signal. Buyers write down a need that only the vendors that fit can answer.

Free to look, no sign-up.

SignalsNewest of each kindUpdated 9 Nov
  • An AI startup in the US raised its Seed round

    This week · Raised a round · 2 companies

    Usually buys nextpayrolla SOC 2 auditrecruiting

  • A B2B software company appointed a new sales leader

    This week · New sales leader · 3 companies

    Usually buys nexta CRMsales dataan outbound agency

  • A property technology startup raised its Seed round

    This week · Raised a round · 2 companies

    Usually buys nextpayrolla SOC 2 auditrecruiting

  • A startup raised a funding round

    This week · Raised a round · 7 companies

    Usually buys nextpayrolla SOC 2 auditrecruiting

See every signal

The newest public B2B buying signal of each kind, shown by company type, with what companies at that moment usually buy next.

Every signal shows what that company usually buys next.

No names. Each company is shown by type until it says yes to meeting you.

The B2B exchange boardUpdated 9 Nov

Live board
Tap a column name to filter by it.
Companies
From public announcements. Each line is 2 or more companies.

Updated daily from public announcements and the needs written here.

See how your Passport fits each signal before you ask.

We draft your Passport, your profile on the exchange, from your website, and check it against each signal. Every check you miss shows what to add.

PassportAcmeExample data

A Series A fintech startup in the UK raised its round

This month · Raised a round · Fintech · UK

PayrollA SOC 2 auditRecruiting

Your Passport meets 4 of 5 for companies like this
  • Buys payroll next
  • Sells to any industry
  • Sells at 10 to 200 staff
  • Sells in the UK and Ireland
  • Proof from companies like thisNo case study from a fintech company yet
Example: a seller's Passport checked against a public signal, with the one check it misses and what to add, with made-up companies.

Request an introduction, and a person on our team asks the company.

Every step is dated, and if the company doesn't answer within 14 days, the request closes at no cost to you.

SignalsYour requestsExample data
  1. RequestedMon 9 Nov
  2. Fit checkedTue 10 Nov
  3. Company foundWed 11 Nov
  4. They said yesFri 13 Nov
  5. IntroducedMon 16 Nov

Request an introduction

Example data

A Series A fintech startup in the UK raised its round

Your Passport meets 4 of 5 for companies like this

Request sent Mon 9 Nov

Harlow PayLeah BurkeBoth said yes
Example: a seller's request moving from asked to introduced, each step dated, with made-up companies.
  1. 01You ask

    Join free and approve the Passport we draft from your website.

  2. 02We check your fit

    A person reads your Passport against the company.

  3. 03We ask the company

    We reach the person who buys, with your Passport.

  4. 04They say yes

    They choose to meet you or pass.

  5. 05You're introduced

    The referral fee comes only on a close.

Buyers add a need, and sellers add a seller signal.

  • A need

    What you need, by when and the must-haves, on your free GuardLink. Your budget stays hidden until you say yes.

  • A seller signal

    Open start dates, a new product or a first-customer offer, shown to buyers in your category until its date.

A person checks every signal before it shows. Seller signals are never ads and never change who is introduced first.

Introductions open category by category as buyers write down needs.

Each category shows whether it is open to new sellers and its next dated need. The first 50 sellers pay at most 10% on a closed deal.

Opening first

  • Sales tools
  • Recruiting
  • Payroll
  • SOC 2 audits
  • CRM
  • Outbound agencies
  • B2B data
  • Content and SEO
  • Accounting

Get your market's signals by email every Monday, free.

This week's signals in what you sell or buy, new needs, and where your requests stand.

One email a week. Unsubscribe in one click.

SalesGuard

Who is buying payroll this week

Example data

Your market this week

Signals in payroll

  • A B2B software company in the UK raised its Series A round

    Your Passport meets 4 of 5 for companies like this
  • A logistics company in the UK appointed a new finance director

    Your Passport meets 3 of 5 for companies like this

Needs written down

A freight forwarding company in the UK needs payroll for 40 staff by March

Your requests

A Series A fintech startup in the UK · Company found

Example: the Monday email for a payroll seller, with the week's signals in payroll, a new need and a request's status, with made-up companies.

What sellers and buyers ask about buying signals

  • What is a B2B buying signal?

    A public event that usually comes before a company buys, such as a funding round or a new head of sales. We show each one by company type, with what companies at that moment usually buy next.

  • Why don't you name the company?

    It hasn't asked to hear from sellers yet, so we ask on your behalf, with your Passport. You learn its name when it says yes.

  • How is this different from signal-based selling tools?

    Those tools are the better choice when you want every account named and run your own outreach. SalesGuard asks the company for you, so you only meet companies that said yes, and you pay only when a deal closes.

  • Can a seller pay to be seen first?

    No. Every signal is checked and ends on its date, and no plan, fee or favour buys a higher place, because fit to the buyer's need decides who is introduced first.

  • Is it free?

    Yes. The signals, the Monday email, a Passport and a GuardLink are free. Buyers never pay, and sellers pay a referral fee only when a deal closes.

Turn this week's signals into introductions, free.

One website field sets up both: a Passport to sell with and a GuardLink to buy with, because most companies do both.

Create your GuardLink
  • Free to join, no credit card needed
  • Buyers never pay.

Or book a call with Seun to talk it through.

PassportYour companyPreview

Your company

yourcompany.com

What you sell
Drafted from your product pages
Who it's for
Drafted from your customer stories
Free trial or first step
Your free trial or first step
Proof a buyer can check
Case studies and certificates a buyer can check
Ready for you to approve
Preview: the Passport we draft for your company, with what you sell, who it's for, your free trial or first step and proof a buyer can check.