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Meet companies that need what you sell, and pay when the deal closes.

SalesGuard is the B2B exchange where companies write down what they need to buy, and the seller that fits best is introduced first.

You get up to 4 introductions a month and pay a referral fee only when a deal closes.

  • Free to join, no credit card
  • We draft your Passport from your website
  • Buyers never pay
IntroductionsNorthwind LogisticsExample data

Northwind Logistics

Freight forwarding · 40 staff · Leeds, UK

What they need

Meets 5 of 5

Payroll for 40 staff by March

Priya Shah
Jordan Lee
Both said yes. Introduced.

From SalesGuard introductions · To Priya Shah, Jordan Lee

Northwind Logistics, meet Acme

Priya, Jordan: Northwind Logistics needs payroll for 40 staff by March, and Acme meets all 5 of its criteria.

Both of you said yes. Reply to all to pick a time, or book a call below.

Referral fee applies if this becomes a deal.
Example: the introduction email Acme receives once Northwind Logistics and Acme have both said yes, with made-up companies and people.

Appointment setters charge per meeting. We charge per deal.

Pay per appointment lead generation bills every meeting, budget or not. Here, you pay only when a deal closes.

Appointment setting

Example data
  • Meeting 1Charged
  • Meeting 2Charged
  • Meeting 3 · No budgetCharged

Charged for 3 meetings

SalesGuard

Introduction to Northwind Logistics

Payroll for 40 staff by March

  • Meeting$0
  • Deal closedReferral fee
Example: an appointment setter's receipt charging for 3 meetings beside a SalesGuard receipt that charges only when the deal closes, with a made-up company.

We draft your Passport. You approve it.

Your Passport is your profile on the exchange, written from your website. No buyer sees it until you approve it.

Acme

Draft

acme.com

Example data
What you sell

Payroll software for UK and Ireland companies with 10 to 200 staff: pay runs, pension auto-enrolment, payslips and HMRC filing in one place.

Xero syncUK and Ireland pay runsPension auto-enrolment
Who it's for

Finance and HR teams at companies with 10 to 200 staff in the UK and Ireland, moving off spreadsheets or a payroll bureau.

10 to 200 staffUK and IrelandFinance and HR teams
Free trial or first step

30-day free trial, with your first pay run done alongside our team.

30-day free trial
Proof a buyer can check

A case study on Fenwick Architects moving 120 staff off spreadsheets, a security page and a Cyber Essentials Plus certificate.

Case studySecurity pageCyber Essentials Plus
No buyer sees it until you approve it.

Example data

Example: the Passport SalesGuard drafted for Acme from its website, waiting for Acme to approve it, with made-up details.

Every introduction is to a company that already said yes to you.

The buyer says yes first, then you. Every trial comes back with feedback, won or lost. Every yes, no and closed deal teaches the matching, so your next introductions fit better.

Northwind Logistics

Freight forwarding · 40 staff · Leeds, UK

What they need

Payroll for 40 staff by March

  1. Northwind Logistics read your Passport and said yes

    Today, 9:14

  2. You saw the need and said yes

    Today, 9:41

  3. Introduced: Priya Shah and Jordan Lee

    Both said yes
DealsPell Street BakeriesExample data

Pell Street Bakeries after the trial

Fit
Strong
Ease
Good
Missing
HubSpot sync

Across your last trials, buyers asked for HubSpot sync most.

Example: a double opt-in introduction, where Northwind Logistics says yes to Acme's Passport first, then Acme says yes and both are introduced. Example: the feedback Acme receives after a trial at Pell Street Bakeries, with the fit, how easy it was to start and what was missing.

Fit decides who is introduced first, and money never changes it.

We check your Passport against each buyer's need, date, budget range and must-haves. Between equal fits, the seller that answers requests, honours trials and answers the vendors that fit its own needs goes first.

How matching worksThe exchange rules
Sellers ranked on fitExample data

What Northwind Logistics needs

Payroll for 40 staff by March

  1. 1

    AcmeFree

    Xero sync, monthly plan
    Introduced firstMeets 5 of 5
  2. 2

    LedgerlySales teams

    Hears about this need only if Northwind asks to compare
    Meets 4 of 5
  3. 3

    CrestpayFounder plan

    More introductions a month. Same place.
    Meets 3 of 5

Ranked on fit alone. Nobody can pay to rank.

Example: the vendor shortlisting process for one need, where Acme, on the Free plan, is introduced first and sellers on paid plans keep their places, with made-up companies.

Every company that joins to sell also brings what it needs to buy.

So each new seller adds buyers. We also find buyers outside the exchange, so you get up to 4 introductions a month.

Your own company gets a free GuardLink for what it buys, and the vendors that pitch you apply there.

Each department at a buyer writes its own needs, so one company can bring you several introductions.

A pitch you send to a GuardLink is checked for fit, and a miss can reach another company that needs you, with your yes.

HomeExample data

Introductions this month

2 of up to 4

  • Northwind Logistics

    Payroll for 40 staff by March

    Meets 5 of 5

  • Kestrel Robotics

    Payroll and expenses for 65 staff

    Found outside the exchange · said yes

    Meets 4 of 4

A person checks every introduction in the first 1,000 companies.

Example: a seller's home screen with 2 of up to 4 introductions this month, one of them found outside the exchange, with made-up companies.

What founders ask before they sell on SalesGuard

  • How do startups find their first B2B customers?

    Most start with their own network, then add cold outreach and content, which take months to pay off. SalesGuard adds another channel: companies write down what they need to buy, and when your product fits, we introduce you to the person who said yes. It's free to join, and you pay a referral fee only when a deal closes.

  • Is there an alternative to cold email for finding B2B customers?

    Yes. On SalesGuard, buyers say what they need first, so you're introduced to companies that already want what you sell instead of writing to strangers. You get up to 4 introductions a month, free.

  • How is SalesGuard different from pay-per-appointment lead generation?

    Appointment setters charge for every meeting, whether or not it leads anywhere. SalesGuard charges a referral fee only when a deal closes, and every introduction starts with a need the buyer wrote down.

  • Does SalesGuard work when the founder does the selling?

    Yes. It's built for founders who sell: we draft your Passport from your website, you approve it, and introductions arrive when a company's need fits what you sell.

Get up to 4 introductions a month to companies that need what you sell.

We open introductions category by category as buyers write down needs.

The first 50 sellers pay at most 10% on a closed deal, and introductions that don't close cost nothing.

  • Free to join, no credit card needed
  • We draft your Passport from your website

Invite the companies you work with, and the needs they bring can become your next introductions.

Or book a call with Seun to talk it through.

PassportYour companyPreview

Your company

yourcompany.com

What you sell
Drafted from your product pages
Who it's for
Drafted from your customer stories
Free trial or first step
Your free trial or first step
Proof a buyer can check
Case studies and certificates a buyer can check
Ready for you to approve
Preview: the Passport we draft for your company, with what you sell, who it's for, your free trial or first step and proof a buyer can check.