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Your Passport is the profile every buyer reads before saying yes.

A Passport is your B2B company profile on SalesGuard, drafted from your website, and no buyer sees it until you approve it.

We check it against every need buyers write down, and the seller that fits best is introduced first.

  • Free to join, no credit card
  • Buyers never pay
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Accept or decline Northwind Logistics

Priya Shah said yes to your Passport today, 9:38Meets 5 of 5
PassportPreview as a buyerExample data

Acme

acme.com

What they sell
Payroll software for UK and Ireland companies with 10 to 200 staff, with pay runs, pension auto-enrolment, payslips and HMRC filing in one place.
Who it's for
10 to 200 staffUK and IrelandFinance and HR teamsUses Xero or QuickBooks
Free trial or first step
30-day free trial, with your first pay run done alongside our team.
Proof you can check
The Fenwick Architects case study · Security and data protection · Pricing · Cyber Essentials Plus certificate
Example: Acme's Passport as a buyer reads it, and Northwind Logistics' head of finance saying yes to it, with made-up companies.

We draft every line from your website, and you approve each one.

Your Passport says what you sell and who it's for. It adds your free trial or first step, and proof a buyer can check.

Each part shows the page we read it from, so you can change anything before you approve.

SetupCheck your PassportExample data

Acme

Draft written from acme.com · Today, 9:41

Draft

  • What you sell · Read from acme.com/product

    Looks right

    Payroll software for UK and Ireland companies with 10 to 200 staff, with pay runs, pension auto-enrolment, payslips and HMRC filing in one place.

  • Who it's for · Read from acme.com/customers

    Looks right

    Finance and HR teams at companies with 10 to 200 staff in the UK and Ireland, moving off spreadsheets or a payroll bureau.

  • Free trial or first step · Read from acme.com/pricing

    Looks right

    30-day free trial, with your first pay run done alongside our team.

  • Proof a buyer can check · Read from acme.com/security

    Looks right

    A case study on Fenwick Architects moving 120 staff off spreadsheets, a security page and a Cyber Essentials Plus certificate.

4 of 4 checked
Example: Acme checks the Passport we drafted from acme.com, part by part, before approving it, with made-up details.

Buyers read your Passport against their own need, criterion by criterion.

The date, the budget range and every must-have show as met or not, and a deal-breaker rules a seller out.The seller that fits best is introduced first, and no plan changes who that is.

What Northwind Logistics needs

Payroll for 40 staff by March

  • By March 2027
  • $10,000 to $50,000 a year
  • Xero sync
  • UK and Ireland pay runs
  • Pension auto-enrolment
  • Deal-breaker: Annual contracts only
Example dataMeets 5 of 5
PassportAcme

What buyers' needs are matched on

You offer

  • Xero sync
  • QuickBooks sync
  • UK and Ireland pay runs
  • Pension auto-enrolment
  • NHS pension
  • Shift and overtime pay
  • Monthly contract

Not a fit for

US payrollOver 200 staff
Example: Northwind Logistics' need read against what Acme's Passport says it offers, criterion by criterion, meeting every one, with made-up companies.

Facts from your record sit beside the fit and never add to it.

A buyer sees when your Passport was checked and how fast you answer introductions, next to the fit.

Between two equal fits, the seller that answers requests and honours its trials goes first.

The exchange rules
IntroductionsNorthwind LogisticsExample data

Acme

Payroll software for 10 to 200 staff

Meets 5 of 5
  • Passport checked Tue 3 Nov
  • Free trial, 30 days, first pay run done with our team
  • Answers introductions, 6 of 6 within 2 business days

Shown beside the fit. Never added to it.

Example: Acme's fit to Northwind Logistics' need, with the facts from its record shown beside it and never added to it, with made-up companies.

Keep each Passport true, with one for every product you sell.

Change a line and buyers see it at once, and new needs are checked against it from then on.Every plan, Free included, gives each product its own Passport, so each one is matched on its own.

Set how many new clients you can take each month, and we never send more. When you're full, buyers see your next opening.

Put your launch on the board
HomePayroll software

What buyers in your category asked for

  • Sage sync6
  • Payslips in an appUnder 5
PassportWhat buyers' needs are matched onExample data
New clients a month
2
Next opening
3 Mar

You offer

  • Xero sync
  • QuickBooks sync
  • UK and Ireland pay runs
  • Pension auto-enrolment
  • NHS pension
  • Shift and overtime pay
  • Monthly contract
  • Sage sync

Not a fit for

US payrollOver 200 staff
Matching saved. New needs are checked against it from now on.
Example: buyers in Acme's category ask for Sage sync, and Acme adds it to its Passport once it ships, with made-up companies.

The company behind your Passport can buy on the exchange too.

Write down what it needs, and its GuardLink takes every vendor pitch, with one for each department.

Answer the vendors that fit your needs, and you go first whenever two sellers fit a buyer equally.

SetupAcmeExample data

acme.com

Is Acme buying anything right now?

What do you need to buy?

CRM for a 12-person sales team

One line is enough. We'll turn it into your GuardLink, the page where vendors pitch you.

salesguards.com/pitch/acme
Example: during setup, Acme says what it is buying, and that one line becomes its GuardLink, with made-up details.

What sellers ask before they approve a Passport

  • What is a B2B company profile on SalesGuard?

    It's your Passport. It shows what you sell, who it's for, your free trial or first step, and the case studies or certificates a buyer can check. We draft it from your website, and buyers see it only after you approve it.

  • What happens if a claim on my Passport is wrong?

    Fix it. Buyers see the change at once, and a claim marked wrong and still open after 7 days pauses that Passport until it's fixed.

  • Do I need a Passport for each product?

    Yes, one for each product, on every plan including Free. Each Passport is matched on its own, so a buyer meets the product that fits its need.

  • What does a Passport cost?

    It costs nothing. Joining is free, buyers never pay, and sellers pay a referral fee only when a deal closes.

Approve your Passport, and be ready for the next need you fit.

The first 50 sellers pay at most 10% on a closed deal, and introductions that don't close cost nothing.

We also find buyers outside the exchange, so you get up to 4 introductions a month.

Invite the companies you work with, and the needs they bring can become your next introductions.

Or book a call with Seun to talk it through.

PassportYour companyPreview

Your company

yourcompany.com

What you sell
Drafted from your product pages
Who it's for
Drafted from your customer stories
Free trial or first step
Your free trial or first step
Proof a buyer can check
Case studies and certificates a buyer can check
Shown when you join
Preview: the Passport we draft for your company, with what you sell, who it's for, your free trial or first step and proof a buyer can check.